Punch Pop privacy policy

Last updated 11 November 2026. Applies to Punch Pop for iPhone.

Who we are

Punch Pop is made by Tom Stokolenko, a sole developer in the UK publishing as stoko ("we"). For UK data protection law, we're the controller of the personal data we handle ourselves, which is the emails you send us. We also chose to put Google's ad software in the game. Google decides how it uses the data that software collects, and is responsible for that use. You can contact us at hello@stokogames.com.

What the game stores on your device

Your best score, settings, the run you're playing, your Learn to Play progress, whether you own Remove Ads, and a few counts the game uses to space out ads (such as how many runs you've played) are saved on your iPhone only. We can't see them, and deleting the app deletes them.

What we receive

• Emails you send us. See Contacting us.
• Combined reports from Google, for example how many ads were shown and what they earned. They don't identify you.
• Combined statistics from Apple, explained under Apple.

Nothing else. The game has no accounts, no analytics of our own, and doesn't send your scores or how you play to us.

Ads (Google AdMob)

The game shows two kinds of ad. Sometimes, when you start another run, an ad plays first. These never appear during a run, in your first session or in your first few runs. When a run ends, the game may also offer a WATCH AD button for a second chance, which plays an ad only if you tap it.

To load and show ads, the game includes Google's Mobile Ads software. Google's documentation for that software says it collects:

• device identifiers that are limited to this app, or to apps from the same developer. It doesn't get your iPhone's advertising identifier (see Tracking)
• approximate location, worked out from your IP address. The game never asks for your location
• information about the ads you see and tap, and about how you use the app, such as when it opens
• app performance, crash and other diagnostic information

Google's consent software, which shows the consent form, also uses your approximate location and basic usage and performance information to tell whether the form is needed and to make it work.

Google uses this data to show ads, measure them, analyse and improve its ad services, keep ads safe and prevent fraud. Its own policies cover that use: How Google uses information from sites or apps that use its services and the Google Privacy Policy. No other ad networks are built into the game.

Your choices

• Remove Ads. A one-off purchase in the game turns off the ads between runs. The WATCH AD second chance stays available, and still plays only if you tap it.
• Consent in the UK, EEA and Switzerland. The first time you open the game there with an internet connection, Google's consent form appears before any ad is requested. You can change your answer at any time in Settings → Privacy Choices, which shows Google's form again. That row appears once you've seen the form. You can play the whole game whatever you choose.
• Ads Google shows you. Google's My Ad Center lets you see and change how Google personalises ads.

Tracking

Punch Pop never shows Apple's "Allow to track" prompt. Without that permission, iOS doesn't let the game or Google read your iPhone's advertising identifier. We don't use your data to track you across other companies' apps and websites.

Purchases

Remove Ads is bought through Apple's App Store. Apple handles the payment, and we never see your card or Apple ID details. The game uses Apple's purchase system on your iPhone to show the price, buy or restore Remove Ads, and check whether you own it. It keeps the answer on your iPhone. Restore in Settings brings the purchase back on a new iPhone.

Contacting us

If you email us, we get your email address and whatever you choose to include, such as your iPhone model. We use it only to answer you. Your email passes through the email services we use to receive it. We keep emails as long as we need them to help you and deal with any follow-up, then delete them.

Apple

If you choose to share analytics with app developers in your iPhone's settings, Apple may give us anonymous, combined statistics such as download counts and crash reports. See Apple's privacy policy.

Our legal basis (UK and EU)

• Answering your emails: our legitimate interest in helping players who write to us.
• Showing ads: our legitimate interest in paying for a free game. Where the law requires consent, such as for storing or reading information on your device for ads and for personalised ads, we rely on the choice you make in Google's consent form. Google explains its own legal bases in its privacy policy.

Where data is processed

Google and Apple process data in many countries, including outside the UK. Their privacy policies explain how they protect it.

Children

Punch Pop is a general-audience game. It isn't made for children and isn't in the App Store's Kids category. Ads are requested with Google's "G" content rating, for general audiences. We don't knowingly collect personal data from children. If you think a child has emailed us, contact us and we'll delete the email.

Your rights

You have the right to ask us for a copy of the personal data we hold about you, and to have it corrected or deleted. You can also object to or restrict how we use it, and withdraw consent at any time (for ads, in Settings → Privacy Choices). In practice, the only personal data we hold is the emails you've sent us. To use these rights, email hello@stokogames.com. We'll reply within one month.

We can't identify you in the data Google collects, so for that data, use Google's tools linked above.

If you're unhappy with how we've handled your data, you can complain to the UK Information Commissioner's Office: ico.org.uk/make-a-complaint. We'd be glad to hear from you first.

Changes

If we change what the game collects, we'll update this page before that version is released and change the date at the top.

Contact

Questions about privacy: hello@stokogames.com.